Skip to content
SalesPoints Blog
  • Marketing automation
  • Email marketing
  • SMS marketing
  • BACK TO SITE

Category: Marketing automation

Abandoned Shopping Cart Recovery

Posted by Ed Boitmanis on 16/04/202021/07/2020 in E-commerce, Email marketing, Marketing automation

Over 80% of people add items to the online shopping cart but never complete the purchase. These are called abandoned shopping carts. The good news is, you can get a bunch of these users to come back to the site…

Opening next page – Sales Points

Posted by Sendigo on 15/04/201915/04/2019 in E-commerce, Email marketing, Everything else, Marketing automation, Personalization

Early in 2011 we re-branded from ‘Prime Newsletter’ and started a journey as “Sendigo” email agency.  This year, same month we are launching our own software as a service (SaaS) – Sales Points. Our experience and deep knowledge lead to…

Multi-channel If You Sell Online

Posted by Margarita on 14/03/201905/04/2019 in E-commerce, Email marketing, Marketing automation, SMS marketing

One of this year’s hottest topics in marketing technologies is ‘Multi-channel’. And truthfully it is like it is- if you sell without seeing the consumer (no eye-to-eye or physical contact) you must be able to market, no matter in which…

Transactional emails – Why it is more beneficial to send these emails, trusting Email Service Providers?

Posted by Linda Lazdiņa on 12/04/201812/04/2018 in E-commerce, Email marketing, Marketing automation, SMS marketing

Since the late 1990s, companies have started to send purchase e-receipts and service emails to customers, called these emails as transactional emails. They were a new email campaign that nowadays became a necessity. So, what do transactional emails mean and…

Business process optimization – why do we need it?

Posted by Linda Lazdiņa on 22/02/201814/03/2018 in E-commerce, Everything else, Marketing automation

At the beginning, let’s understand what business process means. The business process is when we structure different tasks, set activities and steps to accomplish the purpose. So, what does business optimization mean? Business optimization is a last step of business…

What you need to know about Marketing Automation / Content

Posted by Zane Berzina on 03/08/201703/08/2017 in Marketing automation

Marketing automation (herein-after MA) is not that simple anymore – send an e-mail, track the clicks and opens, landing page statistics, passing the info to the sales team… More than a half of marketers of various companies believe that  they…

Boost interaction with SMS campaigns

Posted by Zane Berzina on 25/07/201725/07/2017 in E-commerce, Marketing automation, SMS marketing

90% of SMS are read within the first 3 seconds. Amazing, isn’t it? There are huge amounts of opportunities and benefits that marketers often ignore. The first, most important thing is for the consumers to deliberately opt-in for the messages, plus,…

The future and opportunities of e-mail marketing in 2017

Posted by Zane Berzina on 12/01/201719/07/2017 in E-commerce, Email marketing, Marketing automation, Personalization

The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…

Recent Posts

  • Abandoned Shopping Cart Recovery
  • Contacts Segmentation
  • Instant Messaging- Is It Important In 2019?
  • How To Add Contacts On Salespoints Platform
  • Opening next page – Sales Points
  • Multi-channel If You Sell Online

Choose Topic

  • E-commerce (18)
  • Email marketing (17)
  • Everything else (12)
  • Loyalty (5)
  • Marketing automation (8)
  • Personalization (14)
  • Platform Features (7)
  • SMS marketing (5)
Copyright © 2021 SalesPoints. All Rights Reserved.
Visit: salespoints.co