Over 75% of people add items to the online shopping cart but never complete the purchase. These are called abandoned shopping carts. The good news is, you can get a bunch of these users to come back to the site…
Category: Marketing automation
Early in 2011 we re-branded from ‘Prime Newsletter’ and started a journey as “Sendigo” email agency. This year, same month we are launching our own software as a service (SaaS) – Sales Points. Our experience and deep knowledge lead to…
One of this year’s hottest topics in marketing technologies is ‘Multi-channel’. And truthfully it is like it is- if you sell without seeing the consumer (no eye-to-eye or physical contact) you must be able to market, no matter in which…
Since the late 1990s, companies have started to send purchase e-receipts and service emails to customers, called these emails as transactional emails. They were a new email campaign that nowadays became a necessity. So, what do transactional emails mean and…
At the beginning, let’s understand what business process means. The business process is when we structure different tasks, set activities and steps to accomplish the purpose. So, what does business optimization mean? Business optimization is a last step of business…
Marketing automation (herein-after MA) is not that simple anymore – send an e-mail, track the clicks and opens, landing page statistics, passing the info to the sales team… More than a half of marketers of various companies believe that they…
90% of SMS are read within the first 3 seconds. Amazing, isn’t it? There are huge amounts of opportunities and benefits that marketers often ignore. The first, most important thing is for the consumers to deliberately opt-in for the messages, plus,…
The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…