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Category: Loyalty

Loyalty and customer relationships

Get the most out of your SMS marketing campaign

Posted by Zane Berzina on 18/07/201726/07/2017 in Loyalty, Platform Features, SMS marketing

SMS messaging is one of the best tools for promotions and alerts, but it is important to learn how to use this platform effectively and get the most out of it. Here we’ll give you some do’s and don’ts! DO’S…

Few significant details of transactional e-mails

Posted by Zane Berzina on 11/07/201727/07/2017 in Email marketing, Loyalty, Personalization

The difference between marketing and transactional email is that transactional emails are triggered and based on direct customer behavior, so, after years of experience we come to the conclusion that targeting the right audience and correctly addressing it is the…

Breaking down individualization and personalization

Posted by Zane Berzina on 20/06/201727/07/2017 in Email marketing, Loyalty, Personalization

According to recent studies, at least 70% of consumers are feeling more committed, engaged more likely to buy from the producer as soon as they get the feeling of being important and unique. It may be challenging for some, bet…

Drivate data protection

Get ready for new EU data protection regulation

Posted by Thomas on 13/09/201618/07/2017 in E-commerce, Loyalty, Personalization

May 24 of 2018 is the date when General Data Protection Regulation enter into force. Sounds like current bureaucracy stuff, but wait – this is a regulation, not just a directive. The terms regulation and directive are often used interchangeably, but they…

4 chances to change your business with email marketing

Posted by Monta Silina on 11/02/201505/04/2020 in E-commerce, Email marketing, Loyalty, Personalization

Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. A long time e-mail is not for only…

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