Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. A long time e-mail is not for only using a customer’s postal address and sending physical paper mail, such as a flyer or brochure. Times are changing and changing the customer also – and the customer wants to treat him as an individual person and he must feel that he is important to you and are one of your
And we are offering for you 4 options that will help you change your business with email marketing:
- Transactional emails like order confirmations, delivery notifications, receipts, password reminders and other transaction-related messages are almost guaranteed to be delivered and read by customers. For this reason, transactional emails are an excellent way to suggest additional items customers might like and add to their orders, distribute promotions and coupon codes, and announce future sales and special event
- Responsive email templates can change the way your emails are opened, viewed and acted on by customers. Responsive email templates ensure that your emails are seen the way they are meant to be seen. They automatically adjust to a customer’s device — desktop, tablet or mobile — for the most optimized view based on screen size. If a customer can’t read your email properly the first time, or if they have to bother with zooming and endless scrolling on a small screen, it will likely be trashed and future emails will probably be ignored
- Data and predictive analytics can change the way you manage email lists to better segment and target customers for more successful email marketing campaigns. These advanced reporting tools can help you discover what’s truly working and what isn’t, how customers are interacting with emails, the ways demographics impact customer behaviors, and how purchase and Web-browsing histories are predictive of future behaviors. It means to gather information about your customers and potential customers to gain a better understanding of them – and their needs, so you can make wiser data-driven decisions when it comes to your marketing spend.
- Video emails. No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers. Approximately half of the marketers who used video in email campaigns saw increased click-through rate, increased time spent reading the email, and increased sharing and forwarding. This year, KISSmetrics, an analytic company, predicted that video marketing will continue to grow.